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Real Estate Staging
“I am selling my house and I would like a
competitive edge over the other houses in my price
range. Can staging really set my home above every
other house that is currently for sale? If I have
my home staged, will it sell faster than a
non-staged home and for more money?”
Those are questions I get asked on a consistent
basis. Another question I have been asked is, “What
is Staging?” So let’s start there.
Staging is sweeping the nation as a tried and true
method for preparing a home for sale. When I first
started my staging company three years ago, one of
my friends thought I owned a company that provided
props for dramatic theater plays. I giggled a
little at that one, but after I thought about it,
my friend really wasn’t that far off target.
Staging is all about “setting the stage” for
potential homebuyers to fall in love with your
home.
Once the decision has been made to sell a home,
that home becomes a product and must be
“merchandised” as such. All of us are familiar
with department stores that “merchandise” their
store fronts and their display shelves. Why do
department stores go to so much trouble “dressing
up” their store fronts and displays? Because those
displays translate into money for the store! We,
the shopper, are drawn into the display because of
the colors, textures and placement of “props” that
are used to create a fantasy scene that is so
beautiful and captivating.
It is very much the same concept when your home is
staged. Staging, if done well, will appeal to all
five senses of every buyer who walks through the
door of your home. Real estate staging sets the scene
throughout the house to create immediate buyer
interest in your property.
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Real estate staging involves neutralizing,
depersonalizing, and decluttering each
space inside and outside of the home.
But the staging process shouldn’t stop
there. Your furniture and accessories
are repositioned to entice potential
buyers to envision themselves living
in the space. It has been my
experience that staging is not about
what you have, it is about where you
have it. Staging draws attention to
the home’s best features and creates a
backdrop where buyers can envision
themselves living, creating memories
and making their dreams come true.
It is a proven fact that Staged
Homes sell 2-3 times faster than
non-staged homes in a slow market
and for more money in a hot market.
This fact alone explains why for years
homebuilders have been furnishing and
“staging” their model homes.
Homebuilders understand that the
average homebuyer has a difficult time
envisioning what a space’s potential
really is without the advantage of
well placed furniture and accessories. |
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Realtors also understand the value of a well
staged home – 76% of realtors recommend staging a
home before it goes on the market!
Whether you are personally selling your home or
represented by a realtor, Staged & Styled will
help you “set the stage” to attract the widest
range of potential buyers. A consultation is set
up to view your home and discuss your needs. Real
Estate Staging services are performed after the
evaluation.
Serving homes in Akron / Cleveland / Northeast, Ohio
and Northwestern, PA.
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